I entered the beauty industry when I was 19 under the hand of a shear sharpener. From that point of view I was able to see shears as they were, brand by brand and began asking stylists why they prefered certain tools over another. From that angle I was able understand that the most important aspect of shears is that the shear needed to fit the stylist. Period.
Stylists also needed their rights taken back. They needed reasonable prices, warranty, a way to trial the shears and interest free financing.
The shear world under moto has become a place where stylists finally have the advantage in the whole process, but beyond the advantage they have a community that finally cares.
This is how Moto has started and how Moto chooses to continue. The power to choose is what allows us to take our industry back.